To help Aperol own the summer, strengthen their alignment with music, and expand their reach beyond London to connect with a broader UK audience, we created the 360-degree experiential platform Aperol Spritz Aperidisco.

This platform is a contemporary take on the original place to be, the Italo Discoteca, where Aperitivo and Italo-Disco culture came together under one roof. Aperidisco is a vibrant, outdoor, social, and touring destination where guests can drink, socialise, dance, and discover a modern twist on iconic Italian culture through a jam-packed program of events.