Dr. Martens’ Made Strong campaign celebrated modern strength as empathetic, flexible, and unapologetically individual, aligning with the brand’s rebellious spirit. Focused on London’s Gen Z multi-hyphenates, the event at Copeland Park in Peckham showcased the collective strength of the Dr. Martens community through music, art, and culture.

The experience featured live performances from Ezra Collective and P-rallel, zine-making workshops, interactive murals by Slawn and Reuben Dangoor, and conversations on resilience led by Tayler Prince-Fraser. Amplified through media and partnerships, the campaign highlighted grassroots talent and celebrated diverse expressions of strength, joy, and rebellion.

Press
Wonderland
Creack Magazine

Awards
The Drum Awards Marketing EMEA - Silver