Converse tasked us with creating a standout London Fashion Week experience to engage female game changers and drive buzz. Research revealed that the audience, including female and non-binary creators, felt underrepresented in traditional fashion week spaces.

The result was New Edge London, an immersive showcase at 180 Studios spotlighting boundary-defying creatives, including jewellery designer Martine Ali, artist-technologist Tigris, sculptor Audrey Large, and coder Rifke Sadleir. The space celebrated innovation and individuality, reimagining Converse's New Form Collection as a canvas for self-expression.

By blending unconventional artistry with bold design, the activation resonated deeply with media and consumers, highlighting the future of style.