To help Audemars Piguet connect with a Gen-Z audience in London, we created The Time Is Now, an exclusive music event featuring three rising Gen-Z TikTok artists performing live for the first time.

Building on the brand’s longstanding commitment to the music world, this event reinforced Audemars Piguet’s dedication to supporting artists as they explore new creative horizons and take their first steps beyond TikTok fame.

The featured talents, Aidan, Sienna Spiro, and Maya Delilah—brought a free-spirited, authentic, and dynamic energy that perfectly aligned with Audemars Piguet’s brand DNA and passion for craftsmanship.

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DAZED 'What Went Down'